Customer Perception Survey
 

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Find out How You Compare To Competitors...
In The Mind of The Customer.

Survey customers effectively without spending a fortune...

Use these easy applications to prepare, print, distribute the survey and analyze results.

  • With consulting assistance: $2,599

With the consulting assistance package, a CMG consultant will analyze your results and prepare a 30 page report with recommended actions, plus discuss it with you and your team on a conference call.

The keys to taking market share are:

  • Knowing your position and competitors' market share positions
  • Knowing competitors and their capabilities
  • Knowing your company capabilities
  • Knowing how the customer views you versus the competition

Market Share is won by successfully positioning vs competition. To do that you need to know:

  • How important are different attributes of service to customers?
  • How you score on these
  • How competition scores on these

CMG's Customer Perception Survey is unique in that it does all of these. Most others concentrate on just your scores. CMG's survey collects competitor scores, and also tabulates competitor mentions so you know who customers and prospects think of most besides your company.

30 Key Service Attributes

Through careful research and survey development, we've determined 30 key service attributes as a starter set. You may change these if you desire.

The Customer Perception Survey also asks for open end feedback on questions like:

  • What do we need to do to earn more of your business?
  • Why do you buy from our company?
  • What is really important but no distributor do well

Internet Usage

The Customer Perception Survey also asks customers if they use the Internet for making purchases of your types of products, if they use email, for which purposes they use email and how often.

Easy To Use Applications

The Excel Application Works like a Website: Point and Click to a Customized Survey!

The Access Application Menu takes you step by step through data entry and analysis!
 

The 30 Page Manual takes you step by step through best practices of conducting and using the results of your survey.

For more information,
contact us or email perception@channelmkt.com

 

Copyright © Channel Marketing Group, Inc. 2008

 
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