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Survey customers effectively without spending a fortune...

The keys to taking market share are:

• Knowing your position and competitors' market share positions
• Knowing competitors and their capabilities
• Knowing your company capabilities
• Knowing how the customer views you versus the competition

Market Share is won by successfully positioning vs competition. To do that you need to know:

• How important are different attributes of service to customers?
• How you score on these
• How competition scores on these

CMG's Customer Perception Survey is unique in that it does all of these. Most others concentrate on just your scores. CMG's survey collects competitor scores, and also tabulates competitor mentions so you know who customers and prospects think of most besides your company.

30 Key Service Attributes

Through careful research and survey development, we've determined 30 key service attributes as a starter set. You may change these if you desire.

The Customer Perception Survey also asks for open end feedback on questions like:

• What do we need to do to earn more of your business?
• Why do you buy from our company?
• What is really important but no distributor do well

Internet Usage

The Customer Perception Survey also asks customers if they use the Internet for making purchases of your types of products, if they use email, for which purposes they use email and how often.

Easy To Use Applications

Our Customer Perception Survey strategy comes in two formats.

• A software package where you download a form, print it, send it to your customers, compile the information and then return the file for our analysis. The software comes with a manual to take you through the software and provides some best practices.
• An online survey that we, or you, can send to your customers.

While most clients only use the Customer Perception Survey process with their existing customers, it is feasible to obtain prospect lists and include them in the process.

For more information,
contact us or email perception@channelmkt.com