Find out How You Compare To
Competitors...
In The Mind of The Customer.
Survey customers effectively
without spending a fortune...
Use these easy applications to
prepare, print, distribute the survey and analyze results.
- With consulting assistance: $2,599
With the consulting assistance package, a CMG
consultant will analyze your results and prepare a 30 page report with
recommended actions, plus discuss it with you and your team on a conference
call.
The keys to taking market
share are:
- Knowing your position and competitors' market share
positions
- Knowing competitors and their capabilities
- Knowing your company capabilities
- Knowing how the customer views you versus
the competition
Market Share is won by successfully positioning
vs competition. To do that you need to know:
- How important are different attributes of
service to customers?
- How you score on these
- How competition scores on these
CMG's Customer Perception Survey is unique
in that it does all of these. Most others concentrate on just your
scores. CMG's survey collects competitor scores, and also tabulates competitor
mentions so you know who customers and prospects think of most besides your
company.
30 Key Service Attributes
Through careful research and survey
development, we've determined 30 key service attributes as a starter set.
You may change these if you desire.
The Customer Perception Survey also asks for open end feedback on questions
like:
- What do we need to do to earn more of
your business?
- Why do you buy from our company?
- What is really important but no
distributor do well
Internet Usage
The Customer Perception Survey also asks
customers if they use the Internet for making purchases of your types of
products, if they use email, for which purposes they use email and how
often. Easy To
Use Applications

The Excel
Application Works like a Website: Point and Click to a Customized Survey!

The
Access Application Menu takes you step by step through data entry and
analysis!
The 30 Page Manual takes you step by step
through best practices of conducting and using the results of your survey.
For more information,
contact us or email
perception@channelmkt.com |