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Business Philosophy

Marketing creates the environment for your sales organization to succeed. A great sales organization can only take a company so far. Marketing impacts a broader customer base, quicker, more frequently and with greater efficiency. Effectively promoting your business; servicing your customers and creating the belief that your company is better is what creates the competitive difference.

The key to achieving a marketing mentality in a business-to-business environment is thinking like a consumer and seeking specific objectives with each strategy that is developed. Every company is unique – its solutions are unique. In a mature industry, companies compete on customer service and marketing. Channel Marketing Group is about helping clients drive performance.

-David

Consultants

David Gordon is a 25 year business-to-business marketing veteran. Gordon spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

He joined IMARK Group, a member-owned marketing group representing almost 200 electrical distributors and 100 manufacturers as Vice President, Marketing and eCommerce Strategies. In these roles he was responsible for developing strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts.

In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm distributors and manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies; manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies.

Gordon is a frequent contributor to Electrical Wholesaling and has written for TED Magazine, Progressive Distributor, Modern Distribution Management and Supply House Times.  He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.

email: David Gordon Phone: 919.488.8635

Stanley R. Rydzynski

Stan is a multi-faceted marketing executive with over 35 years of product, segment/channel industrial marketing, promotion, communication, pricing and customer development success. He is highly proficient in new product development; designing  and implementing effective and reality-based strategic marketing plans to overcome weaknesses, build on strengths, grow market share and produce profitable results, cost-effectively. In addition, he’s a strategic thinker that harnesses people and resource information to create effective solutions to business development challenges.

Stan spent his career in marketing working for Leviton Manufacturing Co. in product development, segment (residential, commercial and industrial markets) marketing as well as contractor and distribution channel management. He has been a past committee member of NEMA, NAED, IMARK and IEC and has made numerous industry presentations on marketing and the NEC code at national and regional industry conventions as well as at local contractor and inspector chapters. He has conducted over one hundred distributor and contractor council meeting. Stan has co-authored a sales/ marketing book and has had many industry articles published during his career.

email: Stan Rydzynski Phone: 631.864.8470