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Business Philosophy

Marketing creates the environment for your sales organization to succeed. A great sales organization can only take a company so far. Marketing impacts a broader customer base, quicker, more frequently and with greater efficiency. Effectively promoting your business; servicing your customers and creating the belief that your company is better is what creates the competitive difference.

The key to achieving a marketing mentality in a business-to-business environment is thinking like a consumer and seeking specific objectives with each strategy that is developed. Every company is unique – its solutions are unique. In a mature industry, companies compete on customer service and marketing. Channel Marketing Group is about helping clients drive performance.

-David

Biography

David Gordon is an 24 year business-to-business marketing veteran. Gordon spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

He joined IMARK Group, a member-owned marketing group representing almost 200 electrical distributors and 100 manufacturers as Vice President, Marketing and eCommerce Strategies. In these roles he was responsible for developing strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts.

In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm distributors and manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies; manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies.

Gordon is a frequent contributor to Electrical Wholesaling and has written for TED Magazine, Progressive Distributor, Modern Distribution Management and Supply House Times.  He has presented at NAED’s Marketing Conference, Wit's Marketing Conference and speaks at distributor and manufacturer meetings and advisory councils.

email: David Gordon Phone: 919.488.8635