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Category	Author	Title	url	Description
Best Practices	David Gordon	10 Ideas To Drive Sales	http://www.channelmkt.com/articles/10 ideas.pdf	Learning from outside your industry creates new opportunities for growth
Best Practices	David Gordon	Best Practices for Addressing Fuel Costs	http://www.channelmkt.com/articles/rising fuel costs.pdf	Joint research with MDM on distributor response to increased fuel costs.
Branding	David Gordon	What Drives Business, branding or Marketing?	http://www.channelmkt.com/articles/What Drives Business.pdf	Gordon lays it on the line about the difference between branding and marketing
Branding	David Gordon	Why Contractors Buy the Brands They Do	http://www.channelmkt.com/articles/articles/Why Contractors Buy The Brands they Do.pdf	Resarch conducted to determine the value of manufacturer branding initiatives.
Branding	David Gordon	Why Contractors Buy the Brands They Do	articles/Why Contractors Buy The Brands they Do.pdf	Research conducted to identify the value of manufacturer branding strategies.
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