Implementing Your Strategy

Developing your strategy is only a part of your initiative. To achieve your objectives, you need the right strategy that can be effectively implemented, cost-effectively.

Channel Marketing Group can assist you manage the implementation of your strategy. The benefit to you is that CMG can help guide your resources to ensure that the strategy that was developed is implemented to achieve your goals.

Channel Marketing can work with your resources, be they internal or external, or, through our contacts, identify resources for you.

Some of our resources include:

Market Intelligence Resources

DISC - DISC is the premier provider of electrical industry market projection information. The company provides resources to estimate market share at a local level as well as by SIC and product category.

Vista Information Services - Vista, a division of Activant, is developing an SKU-based market intelligence system for the electrical industry. The system, modeled after the company's success in the hardware and automotive aftermarket industries, is designed to enable participating distributors and subscribing manufacturers to better understand product movement and pricing trends on a regional basis.

Pricing Management & ERP Decision Making Consulting Services

Allen Ray and Associates focuses on providing distributors with extensive support in improving their pricing practices, from developing strategies to ensure price synchronization to the implementation of appropriate pricing methodologies.  Allen Ray, principal, is recognized as a thought-leader in the areas of pricing, SPA management from a distributor perspective and distributor ERP systems. Ray has extensive distribution and distributor software system experience.  Recent projects with distributors have helped them identify strategies for reducing excess inventory; improve pricing systems enabling the distributor to identify, and quantify profit improvement  opportunities; support distributor ERP system selection.

Marketing Communications

B-t-B Marketing Communications - a full-service business-to-business advertising, public relations and website development agency with extensive experience with distributors and manufacturers.

Customer Loyalty & Incentive Strategies

HMI - a full-service incentive marketing company specializing in providing distributors and manufacturers strategies to motivate their organizations and customers. HMI utilizes group incentive travel, individual travel and merchandise awards as well as being able to help clients promote their programs and administer results.

Performance Plus Marketing - a full-service incentive marketing company focused on developing channel and sales strategies to achieve specified objectives and drive corporate performance. Significant expertise in conceiving online strategies.  Reward systems include merchandise, travel and debit card initiatives.

Promotional Support

Wolfe Promotional Services - a unique promotional products company. While anyone can quote you prices for premiums, Wolfe asks you questions to understand your needs and recommends promotional items that will differentiate you. Wolfe can "get you what works".