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Ideas to Drive Sales
Advanced Premium
One given to a new customer in expectation that they will earn it by later
purchases; a technique originated by home-service route firms
Banded Pack
Two or more packages are banded together and sold at a reduced price. The
packages can be the same or related products
Bonus Goods
Salable merchandise given by a manufacturer to a retailer as a reward for a
large purchase.
Bounce Back
A second promotion offer made to consumers in order to encourage additional
purchases; e.g. a coupon for a second purchase placed within a product package,
or a second offer of a different premium enclosed when the first premium is
mailed.
Contest
A promotion device in which a prize is awarded to an entrant judged to have
qualified by virtue of superior skill; entrants may be required to furnish a
consideration, (usually proof of product purchase), without violating lottery
laws in many states. (Any element of chance involved with the prize award would
make the promotion an illegal lottery.)
Cross-Ruff
A coupon or assortment of coupons good for one or more products printed on or
inserted in a different product package.
Display Allowance
A merchandising allowance granted to retailers in return for displaying
merchandise, usually in special areas of the store in addition to regular shelf
position.
Group Promotions
A promotion involving several brands from the same or different companies,
usually integrated by a theme or mutually shared promotional overlay like a
sweepstakes or refund.
Instant Redeemable Coupon
A coupon placed on the outside surface of the package. The coupon can be removed
easily without destroying the package and used as a price reduction on the
current purchase.
Lottery
A plan categorically illegal in commercial sales promotion, which awards a prize
on the basis of chance and requires consideration to enter. Becomes a legal
sweepstakes or game when consideration is removed, or a contest when the chance
is eliminated. Only governmental units like States may operate legal lotteries
in the U.S.
Match and Win Sweepstakes
A form of sweepstakes in which the consumer must take their symbol/number entry
which appears in print media to the product or store display to determine if
they have won a prize and what it is.
On-Pack
A premium, advertising matter, coupon, etc. attached to or part of the exterior
of a product package.
Purchase-with-purchase
An offer that allows the consumer to purchase an additional product at an
attractive, reduced price. The reduced price is not available if the basic
purchase is not made.
Sweepstakes
A chance promotion involving the giveaway of products and services of value to a
randomly selected group of those who have submitted qualified entries. To
prevent infringement of lottery laws, such promotions do not require qualifying
entrants to provide a monetary consideration, such as a purchase. The odds of
winning depend on the number of entries received.
Source:
http://www.napaa.org/terms.html
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