|
Implementing Your Strategy
Developing your
strategy is only a part of your initiative. To achieve your objectives,
you need the right strategy that can be effectively implemented,
cost-effectively.
Channel Marketing
Group can assist you manage the implementation of your strategy. The
benefit to you is that CMG can help guide your resources to ensure that the
strategy that was developed is implemented to achieve your goals.
Channel Marketing
can work with your resources, be they internal or external, or, through our
contacts, identify resources for you.
Some of our
resources include:
Market Intelligence Resources
DISC - DISC is the premier provider of
electrical industry market projection information. The company provides
resources to estimate market share at a local level as well as by SIC and
product category.
Vista Information Services - Vista, a division of Activant, is
developing an SKU-based market intelligence system for the electrical industry.
The system, modeled after the company's success in the hardware and automotive
aftermarket industries, is designed to enable participating distributors and
subscribing manufacturers to better understand product movement and pricing
trends on a regional basis.
Marketing
Communications
B-t-B Marketing Communications - a
full-service business-to-business advertising, public relations and website
development agency with extensive experience with distributors and
manufacturers.
Customer Loyalty & Incentive Strategies
HMI - a full-service incentive
marketing company specializing in providing distributors and manufacturers
strategies to motivate their organizations and customers. HMI utilizes
group incentive travel, individual travel and merchandise awards as well as
being able to help clients promote their programs and administer results.
Warehouse & Inventory Operations & Management
General Business
Consultants -
For more than 30 years they have helped distributors and wholesalers
reduce inventory without hurting
customer service, and prevent warehouse mistakes while increasing
productivity. Dick Friedman, a Certified Management Consultant and president,
is a recognized expert on inventory management and on warehouse
operations, management and technology.
He has
developed unique methods for safely
reducing inventory, and uses JIT Quality Measures to prevent warehouse
mistakes.
Promotional
Support
Wolfe Promotional Services - a unique
promotional products company. While anyone can quote you prices for
premiums, Wolfe asks you questions to understand your needs and recommends
promotional items that will differentiate you. Wolfe can "get you what
works".
Strategic Talent Acquisition / Employment Recruiting
Egret Consulting
- the electrical industry's leading talent recruitment firm. Founded by an
industry veteran, Egret understands electrical distributors and manufacturers.
If you are high level talent or are looking for top performers, Egret is the
place to start.
|
